SIMS — Sidani Innovative Management Services Start a Conversation

Strategy, Process Re-engineering, Digitalization & AI for the Insurance Industry

SIMS is a specialist consulting and technology partner built inside the insurance industry — combining business strategy, operational efficiency, product innovation and technology enablement to bridge strategy with execution.

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2015Founded in Dubai, DIFC
UAE/MECore operating region
8Integrated capabilities
150+Years combined expertise
Trusted by insurers across the UAE & Middle East
Al Rajhi TakafulAl Wathba (AWNIC)Zurich InsuranceRAK InsuranceAl Rajhi TakafulAl Wathba (AWNIC)Zurich InsuranceRAK Insurance
Who we are

A specialist consulting and solutions firm serving the insurance industry.

01

Founded in 2015 in Dubai (DIFC) by Walid Sidani — one of Arabian Business's Top 50 CEOs — SIMS serves insurers across the UAE and Middle East.

02

We are a team of passionate experts who understand the industry from the inside out. Our approach is simple: deliver tailored, practical solutions that enable organizations to perform better, grow smarter, and serve their customers more effectively.

Built inside the insurance industry, not around it — bridging strategy with execution to deliver real impact.

Walid Sidani
Walid SidaniFounder · Managing Director, Kay International AMEA
Why SIMS

Practical solutions, not just recommendations.

  • Trusted AdvisorA trusted advisor to the insurance sector — engaged for impact, not just deliverables, with references available on request.
  • Proprietary IPScalable solutions backed by proprietary platforms — InsureFlow, AssureFlow and SmartEmail.ai — built from real insurance operations.
  • Regional ExpertiseDeep regional expertise across the UAE and Middle East, with a team built from insurance and reinsurance-market practitioners.
Our team

Meet the leadership

A team combining insurance and reinsurance-market experience with hands-on technology and delivery leadership.

What we offer

What we do

Eight integrated capabilities spanning strategy through delivery — all services can be combined or customized to a client's specific needs.

Discuss your needs

Strategy & Business Transformation

  • Business Process & Reengineering
  • Strategic Consulting
  • BRD & Insurtech Solutions
  • M&A Advisory

Distribution & Customer Engagement

  • B2C / B2B Portals · Aggregators · CRM
  • Chat Bot · GenAI Conversational Platform
  • API Integration

Underwriting & Pricing

  • ML-based Pricing and Rating Engine
  • Automation & Straight-Through Processing (STP)

Policy Servicing & Administration

  • AI-Accelerated Policy Administration
  • Agentic AI — cross-functional automation across the lifecycle

Claims Management

  • End-to-End Motor Claims Solution
  • AI-Powered Claims — from Photos to Payout

Data, AI & Automation

  • Advanced AI for Document Understanding
  • Document Ingestion & OCR

Risk, Compliance & Governance

  • Open Finance · E-Invoicing
  • ISO & ADHICS Certification
  • VAPT

Talent & Capability Enablement

  • Placement of Industry Experts
  • Quality Assurance
  • Corporate Training
Solutions we've built

Proprietary solutions, engineered to run what we design.

Purpose-built solutions, engineered from real insurance operations — designed to run what our consulting teams recommend.

InsureFlow motor quote and document ingestion screen
AssureFlow quote comparison and renewals screen
SmartEmail.ai inbox converted into tracked tasks
Intelligent OCR extracted fields from a bilingual document
01

InsureFlow

Digital Insurance Distribution Platform

A unified B2B, B2C & B2B2C ecosystem — advanced document processing, live rating, and omni-channel connectivity for brokers, partners, and direct customers alike.

<3 minBindable quotations
85%Friction eliminated
Low-codeProduct launch
02

AssureFlow

Agentic AI · Retail Broker Digitalization

Helping retail brokers modernize operations and remove the friction of connecting to insurer systems — replacing manual, email-driven workflows with a single connected workspace.

PortalsSelf-service quoting
API-firstEvery insurer connected
CRMOne pipeline, all carriers
03

SmartEmail.ai

AI-Powered Email & Task Management

Converts every inbound email into a tracked, categorized, and assigned task — built for insurance operations teams managing submissions, endorsements, claims, and broker correspondence at scale.

LLMClassification like a handler
3 rolesUser · Leader · Manager
LearnsFrom every correction
04

Intelligent OCR

AI/ML-Powered Document Recognition

Recognizes Emirates ID, passports, visas, trade licenses, cheques, POAs and bank slips — a simple OCR API integration that cuts manual data entry across insurance operations.

10Document types
EN / ARLanguages
7File formats
Proof, not just promises

Shaping measurable impact

Across the UAE and Middle East insurance market — from enterprise BPR to AI-powered distribution.

The compounding effect of SIMS's AI stack across a single, representative customer journey: from ten minutes of paperwork to a two-minute WhatsApp chat.

95%Manual data entry reduced
Conversational motor insurance journey on a phone, from quote to issued policy
WhatsApp BusinessMotor InsuranceAI + OCR + STP

Al Rajhi Takaful — WhatsApp Quote-to-Bind

A frictionless purchase journey — no app, no branch, no manual forms — powered by conversational AI, document intelligence and a live rating engine.

  1. 01Chat initiated
  2. 02Identity check (OCR)
  3. 03Vehicle ID (Mulkiya)
  4. 04Premium calc
  5. 05Quote presented
  6. 06Underwriting Qs
  7. 07Proposal confirmed
  8. 08Secure payment
  9. 09Policy issued
  10. 10Docs delivered
<2 minQuote generation
<5 minPolicy issuance
80–90%STP automation
+25–40%Quote-to-bind
>90%Customer satisfaction
24×7Availability
Process re-engineering workshop

Enterprise-wide Business Process Re-engineering across 5 lines and shared services — targeting efficiency, satisfaction, and revenue growth through automated renewals, touchless endorsements, OCR and real-time risk pricing.

25%Process complexity cut
AED 15MProjected growth
59→44Processes rationalized
Customer self-service portal

A secure, scalable digital servicing platform across eight integrated workstreams — plus SEO, customer portal, corporate website rebuild and QA & testing delivered alongside Zurich's own teams.

8Workstreams
24/7Self-service
360°Strategy → deployment
Low-code product launch studio

A ready-to-use prototype in under a week, then five new digital product lines live in five months — via a configuration-based, low-code platform with no custom code.

<1 weekWorking prototype
5New products launched
5 moConcept to scale
Documents extracted to a tablet with certifications

AWNIC's multi-standard ISO certification journey — from gap analysis to full certification — alongside Intelligent OCR document automation in English and Arabic.

4ISO standards certified
Now underway

UAE-Based Takaful Company — Life Department BPR

Delivered with the model proven at RAK Insurance and Zurich: consulting-led scoping, embedded delivery and structured testing from BRD through go-live.

Process Review & BRDData MigrationEnd-to-End Testing
Recognized by the industry

Award-winning, two years running.

Honored at the MENAIR Awards in back-to-back years for sustained innovation and delivery in the insurance sector.

  • 2023
    MENAIR — Technology Firm of the YearSustained innovation and delivery across the UAE and Middle East insurance market.
  • 2025
    MENAIR — Technology / Software Solution of the YearSIMS's second consecutive industry recognition.
Client voices

In their own words.

I just wanted to say that SIMS has been one of the niche IT suppliers in the region and have been working with Zurich for past two years handling variety of engagements ranging from website development and testing.
WJWalter JoppChief Executive Officer, Middle East — Zurich International
SIMS are highly engaged in their consulting services and we've had many great brain-storming sessions on how to further develop the UAE insurance industry.
FBFrederik BisbjergHead of Group Retail & Executive Vice President, MENA
We have selected SIMS to be our preferred partner in the MEA region particularly due to their extensive relationships and expertise in re(insurance) in this emerging market. We certainly made the right choice.
GRGovind RajanChief Executive Officer
SIMS has worked effectively with our team to implement state of the art solutions across our hospital helping us continuously improve our patient experience.
BSBinay R. ShettyChief Operating Officer, NMC Healthcare
I am delighted with our affiliation with SIMS. The team has worked effectively to leverage UAE insurance market relationships to promote our analytical tools that lead to improved claims management.
PPPascal PersoonChief Executive Officer, eData Management Solutions
SIMS responded to our needs immediately and very effectively. The whole engagement has been great and we are very pleased with the end result – a state-of-the-art insurance e-commerce portal.
IMIssam MehdawiDeputy General Manager, Al Buhaira National Insurance Company
The team was empathetic in listening to me and walking me through a focused process that helped me assess, prioritize, and fulfill my business requirement to develop a premium luxury brand in this fiercely competitive market.
YDYogesh DeshpandeFounder & President, Meluha Luxury Cigars
The SIMS team was swift in reacting to our need to develop and deploy a multi-tiered distribution strategy to better serve our SME client base. Pleased to be associated.
SSSridhar SubbaramanFounder & Managing Director, Gulf Oasis Insurance Brokers
GlobeMed is impressed with the creative and dynamic approach of the SIMS team. Their understanding of the opportunities for cutting-edge service offerings and innovative product ideas are helping our financial services and healthcare partners differentiate themselves in the market.
MKMounir KharmaChairman, GlobeMed Group
Mi-Fone engaged with SIMS in 2015 with a view to helping us create a winning strategy for the introduction of various Insurance schemes via the Mobile Device. We found SIMS to be thoroughly engaged with the brief and we were pleasantly surprised with the plethora of knowledge that Mr Sidani and his team brought to the table. Their participation has led to us formulating a focused vision for the next few years across Africa.
APAlpesh PatelFounder and CEO, Mi-Fone (Africa)
SIMS was instrumental in helping us formulate our MENA market entry and strategy formulation to offer our emergency evacuation and medical repatriation services to the financial services sector in the most cost effective and efficient manner. Today our brand is associated with many key entities in the GCC.
OEOussama EitouniFounder & Chairman, SwissAssist
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Let's talk

Hearing and understanding.

We're ready to hear your business story, identify the real pain points, and help turn your challenges into opportunities.

Nariman Maalouf
Nariman Maalouf
AVP, Strategic Accounts & Partnerships
[email protected]+971 52 872 4079LinkedIn ↗
BR
Barath Ramachandran
AVP, Innovation & Technology
[email protected]+971 50 855 2099LinkedIn ↗

Request strategic consultation

Sidani Innovative Management Services Limited
DIFC, Emirates Financial Towers,
South Tower, Suite 2502, Dubai, UAE
+971 4 553 9692
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